Lurid (adj)
Originates in the 1650 - 60's. Lurid means that something is gruesome, horrific, meant to chock or repulse people. It can also mean that something is pale or shining very brightly red.
More:
http://dictionary.reference.com/browse/lurid
http://www.merriam-webster.com/dictionary/lurid
http://www.answers.com/topic/lurid
http://www.macmillandictionary.com/dictionary/british/lurid
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